Editor's Picks

Independent Korean design brands, picked by hand. Save one in the app and we'll tell you before it sells out.

🏷 On sale

This week's sale picks

The things you kept in your cart thinking "someday" — this season's sale is the moment to bring them home. More and more, people look at material, detail and make before a big logo, which makes using a sale well a kind of eye in itself. Something you hesitated over at full price reads differently once the discount lands. Not buying to keep up, but bringing home what you're sure about at a price that makes sense — that's the smartest way to shop right now. Here are this week's sale items you'd regret missing.

New arrivals

Men's basics that fix any outfit

You don't need to know how to dress up! Complete your look with just the items recommended by Sowon!

Housewarming picks for a new place

Not too big, not too ordinary—we've picked just the right housewarming gift!

Things that stay with you

Objects shaped slowly, in the spirit of the artisan, do more than get owned — they quietly change the temperature of a day. A piece made stitch by stitch stops being "something pretty to look at" and stays with you like a short letter. Chosen from places that work in craft — Yenuha, Leeum Store, Hohodang, Makefolio — these are things made to stay beside you as your own time passes. In the hope that today feels a little kinder, here is a small piece of something that lasts. [YENUHA] Yenuha is the brand of a husband-and-wife studio shaping objects from clay, wood and ottchil lacquer, with the wish that they'll be kept for a long time. From "Somyo", a turned-wood object that leaves the knots and grain of the tree intact, to clean ceramic plates — quiet craft that settles into daily life and gives you a rest, rather than anything showy. [LEEUM STORE] Leeum Store is an art platform that carries the eye and attitude of the Leeum Museum into everyday life. Art goods made with Korean and international craft artists, pieces that hold the afterglow of an exhibition, objects born from an artisan's hands rather than plain souvenirs, and tableware and stationery that are both useful and beautiful. It proposes beauty that has a use, at the border of art and daily life, and stays with anyone looking for a gift worth keeping. [MAKEFOLIO] Makefolio is a craft select store based in Seochon, gathering the objects and stories around us one at a time. From ceramics, glass, fabric and wood objects to the mugs, plates, trays and desk pieces used every day — things that add a quiet grain to life. [HOHODANG] Hohodang is a lifestyle craft brand that starts from Korean bojagi and auspicious patterns, and reworks the rituals and gifts of everyday life. Through bojagi, bokjumeoni pouches, small goods carrying traditional patterns and tableware, it delivers the wish for good things as a gift for today.

Minimal & White for Newlyweds

Busy newlyweds can get ready with just a click! Minimalist home decor items everyone will love.

Under ₩50,000, no pressure

Items I don't usually buy for myself, but would be delightful to receive as gifts.

What does your friend with great skin use?

Our dedicated skincare editors at Sowon have been consistently using these products for several months now.

Athleisure Look is hot

From the gym to the cafe, this look is all you need. Athleisure style that combines comfort with chic!